iCare Diagnostic Imaging (“we,” “us,” or “our”) operates https://icaremri.com. This policy explains what information we collect through our website and messaging, how we use it, and the choices you have.

Information you give us. Name, date of birth, phone number, email address, mailing address, insurance details, your referring provider, the type of study you need, and anything you write in a form or message.

Information collected automatically. IP address, browser and device type, pages viewed, and cookie identifiers.

Information from others. Imaging orders from referring providers, and eligibility and authorization data from insurance carriers.

• Schedule, confirm, and remind you about appointments
• Verify insurance and obtain authorization
• Send your images and report to the provider who ordered the study
• Answer questions and respond to referrals
• Bill for services
• Operate and improve the website
• Meet legal and regulatory requirements

Consent to receive SMS is not a condition of receiving services or of any purchase. You may opt out at any time without affecting your ability to schedule or receive imaging services. Wireless carriers are not liable for delayed or undelivered messages.

You may opt out of SMS communications at any time by replying STOP to any message from us. You will receive one final confirmation and no further messages will be sent. To re-subscribe, text START to the same number.

How We Handle Your Mobile Information

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign.

We may share your Personal Data with vendors who help us deliver messages, including our messaging platform provider and telephone carriers, solely so those messages can be delivered to you.

We use cookies to keep the site working, understand how it is used, and measure our advertising.

We advertise on Facebook and Instagram, and we use the Meta advertising pixel on our website to measure whether those ads work. This tool may recognize your device across other websites and apps, which means Meta learns that you visited our site.

You can control cookies through your browser settings, adjust your ad preferences in your Facebook or Instagram settings, or opt out of interest-based advertising at optout.aboutads.info. If you would prefer not to be tracked at all, call us at (763) 244-8020 to schedule instead of using the website. It will not affect your care.

We share information only for these purposes:

• Treatment. With your referring provider and the radiologist reading your study.
• Payment. With insurance carriers, clearinghouses, and billing partners.
• Service providers. With vendors who host our site and run our scheduling and messaging systems. Any vendor that handles health information does so under a Business Associate Agreement.
• Legal requirements. When required by law, subpoena, or court order.
• Safety. To prevent a serious threat to health or safety.
• With your authorization. Anything else requires your written permission.

We do not sell your personal information or your health information.

We keep medical records and imaging studies for the period required by Minnesota law and by our payer and accreditation obligations. Website and marketing data is kept only as long as it serves the purpose it was collected for.

We use administrative, physical, and technical safeguards to protect your information, including access controls, encryption in transit, and staff training. No system is perfectly secure.

• Reply STOP to any text to opt out of messages
• Use the unsubscribe link in any marketing email
• Call or email us to correct your contact information
• Request access to or amendment of your medical records by contacting us at the number below

Our website is not directed to children under 13 and we do not knowingly collect their information through the site. We do image minors, and in those cases we collect information from a parent or guardian and handle it under HIPAA. If you believe a child submitted information through our site, email us and we will delete it.

Our site links to other websites, including insurance carriers and referring practices. We do not control those sites and are not responsible for their privacy practices.

We may update this policy. The effective date above reflects the current version, and material changes will be posted on this page.

To file a HIPAA complaint, contact us at the address above or the U.S. Department of Health and Human Services, Office for Civil Rights, at hhs.gov/ocr/privacy/hipaa/complaints. We will not retaliate against you for filing a complaint.